This week’s episode features Down In The Valley based in Minneapolis. “Over the last 10 years with Record Store Day and records becoming more popular and more mainstream, you see a lot of younger people, more women shopping for records and it’s really cool.” – Steven Williams

Behind The Counter is a 12 part video series that tells the stories behind the wonderful world of independent record stores. Presented by Classic Album Sundays and Record Store Day in partnership with Bowers & Wilkins.

Watch: Behind the Counter US 2021 roundup including Down In The Valley, Seasick Records, Music Millenium, Peaches Records, Park Ave CDs, Zia Records, Permanent Records, Indy CD & Vinyl, Mills Record Company, Serious Sounds, Dusty Groove & Boo Boo Records.

A new episode will drop every Thursday in the run up to #RSD21 which will share the unique stories from around the US. Get to know your local shops!