The Cultural Recovery Grant Round One saved Classic Album Sundays at a time when the future was looking very bleak as all of our events income, the mainstay of our business at that time, had suddenly evaporated into thin air. The Arts Council England grant enabled us to turn our event- led platform into a content provider so that we could continue to offer our deeply exploratory stories about our favourite classic albums.
Along with helping us through with our own minimal overheads, we spent a large portion of the funds on a video series called My Classic Album. This is a series of 16 video streams featuring a diverse range of both established and up & coming artists discussing one of their favourite albums. Because of the grant, we were able to pay all of the artists, presenters, venues and freelancers behind the scenes at a time when it was very much needed. It also allowed us to provide free-to-view educational and entertaining musical content to a nation that was in the throes of lockdown over a long winter. With well over 300,000 views so far its fair to say our My Classic Album series was a winner. Thank you Arts Council England and thank you to the public for the funding.
You can view them all via the YouTube playlist below or the link to individual videos.
Join our monthly Album Club, Classic Album Pub Quiz, Safe & Sound Hi-Fi webinar and receive rewards here.