As the Independent reports, the coinciding rise of streaming and the resurgence of vinyl sales may be mutually beneficial. Interviewing and quoting a range of industry professionals, including Geoff Taylor, head of the British Phonographic Industry, the piece explores how this relationship is set to develop over the coming year.

A soundbite from Taylor states: “Younger fans increasingly discover on digital but collect on vinyl, [they] appreciate the immediacy and convenience of services such as Spotify, Apple Music and Google Play to discover and enjoy a huge range of new music, but still want to own and collect albums by artists they truly love.”

The article highlights the strange relationship between physical formats, the internet, and mainstream media, highlighting the significant proportion of vinyl sales made by internationally known artists such as Ed Sheeran, and drawing attention to a younger generation previously thought to be moving away from physical formats.

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