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Warner Music Group Launches Fan-Driven Vinyl Label

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Warner Music Group has unveiled Run Out Groove: a new vinyl label which seeks to respond to fan demand for out-of print editions, hard to find records, and newly compiled collections from the Warner archives.

As Billboard reports, “Each month, fans will vote on the record they want pressed to vinyl from a trio of selections; the popular vote wins. The record with the most votes will then be available to pre-order for 30 days, and once the window closes the quantity being pressed will be revealed.”

The label has been quietly running for a while now, and has previously released MC5’s ‘The Motor City Five’ and Echo & the Bunnymen’s “It’s All Live Now”  – the latter being the first release to be selected by fans.

Potential releases in the pipeline include Secret Machine’s ‘Now Here is Nowhere’ and Solomon Burke’s ‘Best of Atlantic Soul 1962-1965’ , amongst others.

Check out the label’s website here.

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